Austria's youngest ski instructor: Charlotte becomes a social media star
In a remarkable online campaign at the beginning of this year, the Austrian National Tourist Office put three-year-old Charlotte, Austria's youngest ski instructor, in the spotlight. Thanks to this campaign, she quickly became a TikTok and Instagram star.
The campaign playfully plays on the stereotype that Austrian children can ski before they can walk, and garnered over 50 million views worldwide.
Charlotte, affectionately known as "Austria's Youngest Ski Instructor," takes us on a captivating journey through the world of skiing in 15 short video episodes. From basic techniques like the snowplow turn to safety tips and the pleasures of a cozy mountain hut stop, she presents everything that makes for a perfect day of skiing in the Austrian Alps.
Astrid Steharnig-Staudinger, CEO of the Austrian National Tourist Office, emphasizes that the campaign playfully highlights the special aspects of winter in Austria: family time, fun in the snow and culinary highlights in traditional mountain huts, authentically and charmingly conveyed by little Charlotte.
With 29 million views on TikTok and 21 million views on Instagram, Charlotte's videos have left a lasting impression and impressively demonstrate how a lovable character like her can capture people's hearts in a flash.
This campaign is not only a testament to the creative power of Austrian Tourism, but also a testament to how a small idea can make a big splash and make Austria's unique skiing experience known throughout the world.
If you're interested in becoming a ski or snowboard instructor, then take a look at the Snowsports Academy website. There you'll find all the information you need about this exciting profession: www.snowsports.at
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