Snowflash Episode 2: Astrid Steharnig-Staudinger

As Managing Director of the Austrian National Tourist Office, Astrid Steharnig-Staudinger is at the heart of tourism communication. In this short video interview, she talks about the strong emotions involved in winter sports and their importance to the people of Austria.

https://youtu.be/0AgerG1XcDc?si=Xpqlnlg5ur2cnEKZ

For Astrid Steharnig-Staudinger, cooperation and networking in tourism are the cornerstones of her professional career. Since May 2023, the native Carinthian has been the Managing Director of the Austrian National Tourist Office, where she sees herself as the central communicator for Austrian tourism. Together with her team, she created the new brand identity "Lebensgefühl Österreich" (Lifestyle Austria) , aiming to impress with modern aesthetics and visual language, as well as unusual perspectives and a touch of humor.

Astrid Steharnig-Staudinger, Geschäftsführerin der „Österreich Werbung“

With targeted campaigns, Astrid Steharnig-Staudinger aims to specifically attract young families, millennials, and Generation Z to winter sports. Humorous projects like "ChatSkiPT," "NoSki Instructor," or three-year-old Charlotte as "Austria's Youngest Ski Instructor" are part of this strategy. They regularly inspire on TikTok, Instagram & Co.

Astrid Steharnig-Staudinger was Head of Sales & Marketing for internationally important players and founded her own company, Linking Brands, for networking, brand cooperations and campaign management.