Snowflash Episode 4: Marco Harfmann

A1 advertising manager Marco Harfmann in the Snowflash interview

Marco Harfmann is responsible for all advertising activities at A1 . In the Snowflash interview, he raves about personal happiness in the mountains and the Austrian Ski Federation (ÖSV) as a strong driving force for his brand.

https://youtu.be/hujGquoh8jQ?si=Deww4ute0pMD2_Tt

As Director of Marketing Communications, Marco Harfmann is the top authority for all A1 campaigns at Austria's number one telecommunications provider. To maintain this leading position, A1 has cultivated a strong partnership with the Austrian Ski Federation for over 25 years. The ideas that Marco Harfmann and his team implement are anything but outdated – especially with regard to the Ski World Championships in Saalbach in February 2025 , where A1 will be the main sponsor.

A1-Werbeleiter Marco Harfmann

Under the banner of "Road to Saalbach," creative initiatives are taking place, such as the A1 Ski Camp . Five young people who have never skied before were selected to learn in a week – with extensive documentation on social media. Another example is the A1 Ski Carpet , a mobile ski slope designed to make skiing accessible even in urban areas. The goal of all these activities is to make skiing more popular and accessible to a younger audience.

Marco Harfmann is also a passionate skier and a big fan of Austrian winter sports resorts. He comes from Mödling, and his parents introduced him to skiing at a very young age. Today, the advertising manager at A1 goes on a skiing holiday with his own family at least twice a winter.