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The Snowsports Academy's ski carpet at ATB 2025 in Vienna: Innovation meets tourism

  • 2 days ago
  • 2 min read

From January 16th to 17th, 2025, Vienna hosted the Austria Travel Business (ATB), the most important event for the Austrian tourism industry. Organized by the Austrian National Tourist Office, the ATB brought together representatives from tourism, tour operators, and media to showcase Austria as a first-class destination. Among the many highlights of the event, the Snowsports Academy, with its ski carpet, attracted particular attention and a touch of "lifestyle."


The Snowsports Academy roller ski track at the ATB 2025
The Snowsports Academy ski carpet at ATB 2025

What is the ATB?

Austria Travel Business is the leading platform for showcasing the diversity and innovation of Austrian tourism internationally. With a focus on sustainable offerings, technological innovations, and first-class experiences, the trade fair attracts an international audience of industry professionals every year. In addition to traditional tourism products and services, there is a strong emphasis on forward-looking ideas that are redefining tourism. Further information about ATB can be found on the official website: Austria Travel Business 2025.


The Snowsports Academy and its ski carpet at ATB 2025

A fantastic highlight of ATB 2025 was the Snowsports Academy's mobile ski carpet, which attracted a lot of attention. The track brought the Austrian "lifestyle" of skiing to life for visitors. Besides demonstration runs by instructor Lukas Joichl, visitors could also put their skiing skills to the test on the roller ski track. Numerous event attendees took advantage of the opportunity, from local ski experts to beginners from far and wide.


Johann Reisenberger (Snowsports Academy), Sandra Neukart (Austrian National Tourist Office), Martin Dolezal (Snowsports Academy), Hubertus Rothwangl (Austrian National Tourist Office)
Johann Reisenberger (Snowsports Academy), Sandra Neukart (Austria Tourism), Martin Dolezal (Snowsports Academy), Hubertus Rothwangl (Austria Tourism), Lukas Joichl (Snowsports Academy)

“We are proud to be part of the ATB with our roller ski track and to help shape the future of tourism,” explained Martin Dolezal, President of the Snowsports Academy. “Our goal is to make the passion for skiing accessible to as many people as possible.”


Conclusion

The ATB 2025 in Vienna was once again a complete success and has shown that Austria is a fantastic tourist destination thanks to its beautiful landscapes, diversity and innovative strength.


Rent Ski Carpet

Would you like to rent the Snowsports Academy roller ski track for your own event? Detailed information can be found at: https://www.snowsports.at/rollskipiste

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